This complete campaign grew from the original placemaking campaign brief from the Mayor's Office to a complete package including branding for both the downtown and the entire city operations. From lapel pins to 2 million gallon water towers, our dedicated clients and ambassadors, led by Mayor Dave Kleis, the Steering Committee along with dedicated city staff with our team, have been advocating and implementing the St. Cloud GREATER brand via myriad touch points since 2014.
SERVICES : PLACEMAKING, NAMING, IDENTITY, CONTENT DEVELOPMENT, ART DIRECTION, EXTERIOR + INTERIOR SIGNAGE, PRINT + DIGITAL COMMUNICATIONS, BRAND PROMOTIONS
Original Placemaking Campaign was in collaboration with landscape architects and planners The Lakota Group