sparc was tasked with creating a compelling and, yes, eye-catching property acquisition and move campaign graphic for the Doheny Eye Institute. The new building is located in Pasadena, California, home to the Tournament of Roses Parade and the Rose Bowl — both are namesakes to the city’s symbol — a red rose. We created a vivid collage combining the flower and an ever watchful eye to announce the Institutes arrival. The graphic was incorporated into print material for invitations and PR announcements, property signage and large banners that served as a backdrop during the press conference event.
SERVICES : IDENTITY, ART DIRECTION, ILLUSTRATION, EXTERIOR SIGNAGE, PRINT + DIGITAL COMMUNICATIONS AND ADVERTISING