Founder Karen Grover Scott invited us to name and craft a brand around her vision for a new expression of womens' fashion. We responded with KOVET — as in "to desire" — and spelled with a "K" to personalize the moniker. With soft pinks and a glint of gold foil, the brand expresses a sophisticated SoCal panache. The positioning passages goes like this: Experience a truly one-of-a-kind boutique dedicated to the active and body conscious woman seeking unique apparel with unparalleled quality and fit at an exceptional value. Created with a SoCal vibe and a relaxed atmosphere, this boutique is an oasis in which to discover that perfect outfit and your very best you! Escape with a refreshing white wine at the bitty-bar and take in sounds of the West Coast as you slip into our super-luxe dressing rooms. Before long you'll be whispering… "I've a feeling I'm not in Northbrook anymore!"
SERVICES : NAMING, IDENTITY, CONTENT DEVELOPMENT, WRITING, ART DIRECTION, EXTERIOR + INTERIOR SIGNAGE, CUSTOM FIXTURES, PACKAGING, WEBSITE, PRINT + DIGITAL ADVERTISING, SOCIAL MEDIA
Interior Design by Charlie Greene Studio
The KOVET brandmark softly yet strikingly cradling a petite air plant terrarium displaying seasonal plantings.