We have had the pleasure of working with Thomas O'Halloran, PhD, who is the Founding Director of the Chemistry of Life Processes Institute (CLP) as well as the Charles E. and Emma H. Morrison Professor of Chemistry in the Feinberg School of Medicine at Northwestern University. Dr. O'Halloran invited sparc to create a brand program for the CLP as the Institute was just beginning to take shape and its new facility, Silverman Hall, was being built. The innovative institute brings together a confluence of scientists and engineers working together to dedicate their research to innovation and realizing the potential of their work through new drugs, medical devices and diagnostic technologies.
While it is sometimes difficult to take measure of a brand’s power and impact in financial terms, Dr. O’Halloran and his team have acknowledged that our collaborative work with his team at the inception of the institute has empowered everyone involved with a strong identity, voice and a compelling brand around which to rally.
Our peerless design, captivating imagery and compelling messages have been acknowledged as an important part of achieving measurable objectives including: Helping to secure $18 million in new external funding from seed grants; nearly $1 million in seed investment for CLP Institute projects; and $1.5 billion of external investment in the 26 companies spun out by Institute faculty since its inception.
AWARD : LogoLounge Master Book 3 (CLP Logo)
SERVICES : BRANDING, IDENTITY, ART DIRECTION, ILLUSTRATION, PRINT + DIGITAL COLLATERAL & ADVERTISING, PROMOTIONAL COLLATERAL, MOBILE GRAPHICS