Community center is an understatement when it comes to describing Center on Halsted. Instead, we see it as a utopia or a model for all community centers. Serving Chicago's LGBTQ community, Center on Halsted advocates, represents and serves not only its constituents, but is inclusive of the entire neighborhood filled with young adults, seniors, families and friends living in all different conditions. We are PROUD to have been collaborating with CEO Modesto Tico Valle from the very beginning before the building's groundbreaking to manifest his vision for the Center through an aspirational and flash forward Capital Campaign. Since 2005, sparc has created the Center's inclusive identity, branding, award-winning health and human services campaigns, event concepts and branding plus online and print media advertising and marketing.